Established in Xiangtan Hunan, Chairman Mao’s hometown in March 1995, Better Life Group strives to become one of the leading companies in multi channels, whose business covers several industrial sectors, such as retail, e-commerce, real estate, Internet finance, logistics and transportation. In 2008, Better Life Group’s subsidiary Better-Life Commercial Chain Share Co.. Ltd was listed in Shenzhen Stock Exchange.
Better Life Group implements Great Southwest Strategy for its offline retail stores. Up to now, the group has more than 450 stores in Hunan, Jiangxi, Sichuan, Chongqing, Guangxi, Yunnan and other provinces and cities, and provides more than 60,000 jobs. In 2015, its revenue reached more than RMB31 billion.
In 2013, Better Life started business in e-commerce sector. In 2015, it launched Yunhou.com and implemented Yunhou platform strategy, through which the group realized perfect combination of online and offline business, and in the same year, the group initiated globalization strategy which integrates global supply chain resources. Currently, the group has set up six global purchasing centers spreading over North America, Europe, Asia and Oceania, and established complete supply chain in goods, logistics, storage and distribution.
On June 25, 2016, Better Life Meixi Complex which is the first business, tourism and cultural complex in China and covers an area of 700,000 m2 was put into operation, creating a new operation mode of Chinese commercial real estate.
The group has two business sections, i.e., Fast Moving Consumer Goods Business Section and Shopping Center Business Section. Fast Moving Consumer Goods Business Section consists of Supermarket Business Section, Home Appliances Business Section, Yuntong Business Section, B2B Business Section, Processing Center and Haomei Market. Shopping Center Business Section is responsible for the development, operation and management of its commercial complexes, shopping centers, department stores, as well as the development and operation of some strategic industries, such as gold and jewelry, Cozy Home and MECA Fashion.
In addition, Better Life Yuntong Urban Common Delivery Platform, leveraging advantages of Xiangtan Comprehensive Bonded Zone, builds a comprehensive warehouse logistics distribution center integrating sorting, overseas fast moving consumer goods processing and bonded warehousing, with a total investment of RMB0.75 billion, and covering an area of about 153 mu (90mu for phase 1). The project was constructed in 2017, and it will be completed and put into operation in 2018. It is estimated to realize more than USD 0.1 billion export and import volume.
